Arrow Benefits Group in Petaluma has identified a need and taken action. In January, Arrow launched a Spanish language division called Alianza, which means “alliance”
in English.
Whether it’s learning and practicing on-the job safety or navigating an array of employee benefits, translation services aren’t the sole solution, said Rosario Avila,
who leads Alianza.
“Education is the huge component,” said Avila, who campaigned for ABG to create a Spanish-speaking division after witnessing how well Latino employees responded to
bilingual services. “What we had noticed when we were doing open-enrollment meetings (in Spanish) is that the employees were engaged, asking questions, taking notes.”
