Arrow Benefits Group Welcomes New Vice President of Sales & Marketing

Sales Innovator Jim Settles to Lead and Manage Sales Group

Petaluma, California (PRWEB) September 23, 2021

Arrow Benefits Group (ABG), one of the largest employee benefits firms in the North Bay, is pleased to announce Jim Settles as Vice President of Sales & Marketing. His hiring exemplifies another step in the company’s accelerating growth and expansion plans. Settles brings more than 35 years’ experience in the insurance industry, including upper management positions at Woodruff Sawyer and ABD. At Arrow, he will be responsible for leading the sales team and expanding the company’s marketing and business strategies, including organic growth assessment and strategy development, culture development, and one-to-one mentoring and initiatives.

Read full release here.


Arrow Benefits Group Strengthens Employee Benefits Capabilities with New Partnership

Insurance Leader Expands Local Ties with Aita and Associates, Inc.

Petaluma, California (PRWEB) September 3, 2021

Today Arrow Benefits Group (ABG), one of the largest benefits firms in the North Bay, announced a partnership with Aita and Associates, Inc., a highly respected insurance firm headquartered in Sebastopol, Ca. for over 35 years. This consolidation will allow the Aita team to build on its reputation of commitment to local community, personal attention to clients, and advocacy excellence in the benefits insurance industry. The union serves to further strengthen ABG’s assets and ties to the local community.

Read full release here.


Benefits Leader Welcomes New Team Members to Lead Sales and Consulting Growth

Arrow Benefits Group Announces Acquisition of Exciting Talent

Petaluma, California (PRWEB) July 9, 2021

Arrow Benefits Group (ABG), one of the largest benefits firms in the North Bay, announces the addition of six new members to their team. ABG, a full-service benefits brokerage and consulting firm, has been providing employee benefits and human capital management solutions for over 40 years. “As we continue our commitment to delivering an exceptional customer experience, we are pleased to welcome bright new talent to further strengthen the expertise that has established us as a leader in the industry. Attracting respected colleagues to join Arrow is one of the secrets to our success – our people are what make all the difference to our clients and community,” says CEO & Managing Principal Joe Genovese. The client services team partners with clients to listen, learn and custom build solutions.

Read full release here.


Award Winning Insurance Advisers Launch BenefitsTV Packages

Arrow Benefits Group Offers Custom Instructional Videos for Employers & Employees

Petaluma, California (PRWEB) May 19, 2021

BenefitsTV, Arrow Benefits Group’s (ABG) proprietary YouTube channel, offers videos to guide clients through the convoluted landscape of employee benefits. In response to demand expressed by clients, creators Andrew McNeil and Rosario Avila, along with ABG, announce personalized BenefitsTV video packages specifically created for the end user. Videos are offered in both English and Spanish clarifying all offered benefit plans, as well as today’s top topics in benefits, what to expect when entering the Kaiser system, benefit terminology, and a variety of other custom topics. Right now, businesses have been uprooted by the pandemic, and forced remote communications are causing a serious gap in distributing information.

Read full release here.


Insurance Benefits Leader Announces Fresh New Talent in Executive Team

Arrow Benefits Group Welcomes Technology Driven Director of Client Services

Petaluma, California (PRWEB) February 9, 2021

Arrow Benefits Group (ABG), the third largest benefits firm in the North Bay, announces the addition of Stuart Wallace to their executive team. His talents further strengthen the leadership expertise that has established ABG as a leader in the industry for over 35 years. Wallace brings over 12 years of experience, most notably in leading-edge use of technology to bridge the experience for both employee and employers alike. In his previous role as director of employee benefits at Vantreo Insurance, Wallace managed multiple accounts throughout California designing effective technology tools utilized for successful account management.

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Spanish Speaking Employees Have Resources During COVID-19 Crisis – Arrow Benefits Group Offers Complimentary Counsel to keep Native Spanish-Speaking Public Informed

In this time of rapidly changing situations and information, Arrow Benefits Group wants to make sure language is not an added barrier or reason employees don’t receive vital benefits information.

Petaluma, California (PRWEB) April 1, 2020

In this time of rapidly changing situations and information, Arrow Benefits Group (ABG) wants to make sure language is not an added barrier or reason employees don’t receive vital information, messages and council. This is a critical and sensitive time for businesses and employees alike. In a commitment to their community, ABG will extend complimentary services from Alianza, its Spanish Language Division, which consists of a team of bilingual and bicultural specialists and makes available for Spanish speaking employees access for help via email, text, video chat and a dedicated phone line. Benefits translation is an intricate process and translation services are not always reliable, in fact, too often the interpretation can fail to communicate the true meaning intended. ABG does not charge for this service for clients and at this time has extended the service to any interested employer or employee who has the need for translation of benefits while the COVID-19 crisis continues. “Our commitment to the community goes beyond what we do for clients – it’s about people and their security and safety,” says Alianza team lead Rosario Avila. She can be contacted directly for consult at (707) 992-3795 – email:

Read full release here.


Arrow Benefits Group Launches Award-Winning Joint-Partnership Program for Clients

The Power of Two Team Awarded 2019 Benefits Advisers of the Year for Ground-Breaking Collaboration.

Petaluma, California (PRWEB) October 23, 2019

Benefits advising is typically a highly competitive industry. But now Arrow Benefits Group is breaking the mold, where Principal Andrew McNeil and Spanish Language Division (Alianza) lead Rosario Avila have teamed up to form The Power of Two, an unprecedented collaboration that has garnered them the prestigious award “2019 Benefits Advisers of the Year” by Employee Benefits Adviser (EBA), the first time this award has been granted jointly. This unique partnership of benefits advisers serves their clients by focusing on being proactive rather than reactive, and this unique perspective is generating results. Arrow customers are already seeing the benefits of this kind of joint-venture “Andrew and Rosario worked with me on a partnership to bring CPR classes to the Spanish-speaking community. They bring varying important perspectives to the table and then work collaboratively to find the best solution. Their differences complement each other and they bring thoughtful, comprehensive solutions to every situation. Working together, they truly demonstrate that the whole is greater than the sum of its parts,” said Lori Zaret SPHR, SVP Human Resources, Exchange Bank. To book time with this dynamic duo or for more information call: 707-992-3789 or email

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Self Insurance Expert (SIE) Founder and Self-Funding Expert Featured with Innovative Advisors in New Book – NextGeneration Healthcare Provides Proven Solutions for Employers Facing Rising Health Care Costs

Petaluma, California (PRWEB) April 30, 2019

Due to the exploding costs of healthcare in the US, many experts are turning to innovative, out-of-the-box solutions to make healthcare more affordable for employees and sustainable for employers providing benefits.

Among leading business consultants and next-generation benefits advisors, the expertise of Keith McNeil, Senior Partner at Arrow Benefits Group, is featured in the new book NextGeneration Healthcare: Proven Secrets of Managing the Healthcare Value Chain to Improve Outcomes and Reduce Costs.

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Arrow Benefits Group, Leading Employee Benefits Firm in North Bay Announces Major Expansion – New National Partnership Promises Continued Growth

Petaluma, California (PRWEB) February 20, 2019

Arrow Benefits Group, the third largest benefits firm in the North Bay, announces a series of expansions and status as a founding agency in a new national brokerage. Says Stephen McNeil, Managing Partner, “Arrow has tripled in size in just four years, and the creation of our new national partnership promises continued expansion of our size, strength and capabilities. It also allows us to deepen our already substantial commitment to our North Bay communities.” The expansion includes a merger with Scarborough Insurance of San Francisco and the addition of their principals Fred Naranjo, Kathleen Lemke and Barb Hendricks to the Arrow team. Arrow has also acquired four well-established independent agencies:
• Advanced Benefits of Santa Rosa, Til West, Principal
• Mission Benefits of Sunnyvale, Matthew Sohn, Principal
• Copeland Insurance of San Rafael, Bob Copeland, Principal
• Ahern Insurance of Novato, Michael Ahern, Principal

Read full release here.


Arrow Benefits Group Partners with MORE Health to Provide Access to the Best Medical Minds in the World

Petaluma, California (PRWEB) November 15, 2018

A collaboration between Arrow Benefits Group and MORE Health, a medical second opinion and collaborative diagnosis service, now offers an indispensable medical opportunity for clients enrolled in Arrow group medical plans. They can now receive easy access to a second opinion when faced with making decisions regarding a serious, life-changing illness. MORE Health connects the patient’s attending doctors with one of their exceptional Physician Specialists to jointly develop a comprehensive collaborative diagnosis together with the optimum treatment plan.

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Self-Insurance.Expert Helps Employers Innovate and Optimize Health Plans

Petaluma, California (PRWEB) August 11, 2018

Arrow Benefits Group has taken the next step in promoting creative alternatives for employers coming to grips with the exploding cost of health care. Arrow’s new division, Self-Insurance Expert (SIE) was created to help employers with 100 plus employees decrease health plan costs while increasing employee engagement. Self-funded health plans are the newest cutting-edge option to lower costs while improving the lives of the sickest plan members at the same time.

Read full release here.


Arrow Benefits Group and The Personnel Perspective open Napa, CA Office

Napa County Businesses Receive Human Resources & Benefits Services Under One Umbrella

Napa, California (PRWEB) June 29, 2018

Arrow Benefits Group (ABG) and The Personnel Perspective (TPP), sister companies since 2014, have announced that they are opening a new office in Napa, CA. Their partnership is the first of its kind in the North Bay, providing inclusive support with administration, benefits, human resources, management training and development, and recruiting under one umbrella. Karen Alary, Managing Partner at The Personnel Perspective, explains, “Employee benefits fits hand-in-glove with the Human Resources profession, so this was a logical move for both firms as it provides a depth of expertise and resources in Northern California that is hard to beat.” Arrow Benefits Group Managing Partner Stephen McNeil agrees, saying, “We are thrilled with the evolution of our partnership and excited to offer Human Resources and Benefits under one roof. It will allow us to better serve our clients and the clients to come plus support the ever-growing need of the Spanish speaking population in many companies in the North Bay.” TPP has three bilingual consultants and ABG has a Spanish Language Division.

Ribbon Cutting & Evening Celebration
Hors d’oeuvres & Distinct Wines Served, Entertainment & Exclusive Giveaways!
Meet our Spanish Division Team:
Designed to support the needs of our Clients in the Wine Country & break the language and culture barriers in the ever-complex benefits world
Tuesday July 24th 5:30 – 7:00pm
1303 Jefferson Street, Suite 100A, Napa, CA 94559
RSVP for Entry to

To learn more about ABG and TPP services,
visit and or call 707 576-7653.

Linda Hansen, Business Area Manager and Senior HR and Benefits Consultant, will open and manage the Napa office. She brings over 25 years of extensive Human Resources and Benefits experience and has spent the past 10 years working in the Northern California wine industry. Ms. Hansen’s wine industry experience includes strategic support within all areas within a winery and vineyard operation, including winemaking, supply chain, operations (bottling, distribution, maintenance), administration (finance, IT, HR), marketing services, and DTC. “Linda brings such a breadth and depth of experience and is so well-rounded in her knowledge and skills that we felt she would be the perfect person to take on this new role in our Napa office. She’s a perfect blend of two luxury brands,” said Alary.

Sonoma and Napa counties are in the heart of one of the leading California wine industry regions. “We’ve got both counties covered, and other California wine growing regions are easily accessible from either of our offices; we can collaborate with the other wine growing regions including Mendocino County, the Central Valley and Central Coast, Oregon, Washington, and many more.” Opening the Napa office is an excellent opportunity for us to expand our presence in Wine Country, where Benefits and HR can work in an integrated way or standalone for all industries found in Napa, the North Bay, and throughout California.” Alary comments.

ABG and TPP have been in business for a combined 80 years, serving clients throughout the North Bay, California and beyond. Opening the Napa office brings ABG and TPP closer to their Napa Valley-based clients and provides easier accessibility to clients in counties east and south of Napa. AGB and TPP’s team of highly skilled consultants offer comprehensive and wide-ranging service to their clients.


Arrow Benefits Group Launches Spanish Language Division

Petaluma, California (PRWEB) October 4, 2017

In a groundbreaking effort to service and provide clear and understandable health benefits information to Spanish speaking employees, Arrow Benefits Group has launched their Spanish Language Division to counter the lack of support, resources, and education in the Spanish speaking community. “We want to break the language and culture barriers. With a division specifically designed to educate, answer questions, and give guidance and resources regarding not only health insurance but employer benefits, we can break down the complexity and make insurance a more usable and valuable benefit,” says SLD Lead Rosario Avila. The employee benefits world can be confusing, and the added obstacle of information being provided in an unfamiliar language makes it much harder to understand and utilize. Even with literature provided in Spanish, the terminology is a language all its own. With their diverse understanding of the industry, and a dedicated team consisting of 6 benefit specialists and 2 HR support members that are not only fluent in Spanish and experienced in the benefits industry, but are also understanding of the culture, Arrow will bridge the gap in education and services to this large, highly valuable, and yet historically underserved demographic.

For more information on Arrow Benefits Group’s Spanish Language Division, contact Rosario Avila at or by calling (707) 992-3795.

Click here for the entire press release.


Local Benefits Group Distributes First $100,000 of AED Machine Donations to Community

Petaluma, California (PRWEB) August 16, 2017

As part of the Arrow Wellness Initiative to donate and distribute $100,000 in AED (Automated External Defibrillator) machines to their local business community, Riverfront Fitness is the first of many recipients vying to receive an AED device from Arrow Benefits Group. AED machines are an integral part of treating those suffering from sudden cardiac arrest in the few vital minutes before emergency medical crews arrive, dramatically increasing the survival rates of the victims of sudden cardiac arrest. Without these machines on hand, the survival rate is under 10%; immediate response with the use of CPR and AED increases sudden cardiac arrest survival rates by as much as 70%. “Having the AED gives both our clients and ourselves the reassurance and comfort of knowing that if a heart attack occurs while using the facility we have the proper equipment available to use until the Fire Department arrives. It brings us a sense of security and assurance that we are providing a lifesaving machine at our fitness facility. It means the value of a life,” says Amy Pontius, Manager at Riverfront Fitness. The AED device donations build on Arrow’s popular Wellness Initiative which provides free CPR and First Aid classes to clients and the community. If you would like to learn more and participate with your company in the procurement of one of the AED machines please contact Andrew McNeil at 707-992-3789 or

Click here for the entire press release.


Arrow Benefits Group Allocates $100,000 for Donation to Place Life-Saving AED Machines in Businesses Throughout Community

Petaluma, California (PRWEB) June 1, 2017

Arrow Benefits Group has allocated an unprecedented $100,000 in order to place AED (Automated External Defibrillator) machines with employers throughout the local community over the course of the next five years. This builds on its Arrow Wellness Initiative, which was established two years ago to offer free CPR and first-aid classes to its clients and the community. We are dedicated to helping our clients take proactive actions to keep their employees healthy and safe.” Arrow’s funds will be donated to clients who wish to purchase AED machines for their business location.

Click here for the entire press release.


Arrow launches New benefits program designed to build stronger communities by building stronger employers!

Petaluma, California (PRWEB) March 21, 2017

Arrow Benefits Group’s HR Division is rolling out a new program, Culture Insights. Culture Insights is an innovative process through which a personalized plan is developed for employers to help them operate at their highest potential by examining the company from six key angles. The program’s aim is to help companies become strong employers whose hiring practices, treatment of employees, and environment collectively support a more positive and productive culture. A company’s success is dependent on its workforce, and for a company to attract and retain a successful workforce it needs to be ultra-focused on the wants and needs of the individuals it wishes to appeal to.

Click here for the entire press release.


Newly Launched Arrow Umbrella Program Means Big Expansion for Local Benefits Company – Arrow Benefits Group Partners with Companies Across California

Petaluma, California (PRWEB) July 12, 2016

Arrow Benefits Group, the third largest HR/benefits company in the North Bay, has launched the “Arrow Umbrella Program,” offering experienced, dedicated brokers the opportunity to withstand competitive threats, expand client services, and provide a viable, guaranteed exit strategy and protection to brokers. The program, developed by founders Jordan Shields and Keith McNeil, includes numerous new partnerships that expand Arrow’s reach throughout California. The program facilitates the partnership with smaller brokers that often lack resources and are often highly vulnerable to changing market conditions. Shields and McNeil see this as an urgent need right now in the industry. McNeil says, “We wanted to go out to smaller firms and give them the opportunity to align themselves with the benefits of a larger organization, including exit solutions for retirement. What we’re doing is allowing the broker to still own their business and run it – keeping their integrity and legacy while safely transitioning their business for the future.”

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First of its Kind Mobile App Offered by North Bay Benefits Group – Arrow Benefits Launches Cutting-Edge Educational App.

September 15, 2015

“Arrow Benefits Group announces their newest advancement, the Arrow Mobile App. This groundbreaking benefits education tool features leading-edge technology that allows clients’ employees to access information regarding their benefits anytime, anyplace. The difference with this fresh technology is that it is backed and enhanced by Arrow’s experienced team of experts with a human contact on the other end and years of industry knowledge and hands-on customer service. As the first in the North Bay to offer this technology, Arrow continues to push forward and break new ground within the industry.”

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New White Paper from Arrow Benefits Group Provides Employer Road Map to Department of Labor Audit Process

June 15, 2015

“Arrow Benefits Group, today announces the release of a new white paper, “Don’t Roll the Dice on Department of Labor Audits,” a resource guide meant to walk employers through the process of an audit from the U.S. Department of Labor (DOL). The white paper includes valuable information about how to prepare for . . .”

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HR/Benefits Group Partners with St. Joseph Health, Whole Foods Market and Others Offering Wellness Training

March 12, 2015

Arrow Benefits Group, the 3rd largest HR/benefits Company in the North Bay, announces its Community Wellness Series. They are the first local business to partner with healthcare industry leaders to donate trainings and lectures on health and wellbeing. Their goal is to offer a variety of tools and techniques that will vastly improve the lives of the attendees. They’ve partnered with St. Joseph Health for . . .”

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HR/Benefits Industry Leader Announces New Company Name – Arrow Benefits Group

November 19, 2014

For over 30 years, the names and reputations of Jordan Shields and Keith McNeil have been synonymous with leading the path for change and improving the Benefits industry. Now called Arrow Benefits Group (formerly The SSM Group), their team remains the 3rd largest benefits company in the North Bay. “We humanize Human Resources,” says Shields . . .”

Click here for the entire press release.