The Power of Two: Bridging the generational divide

The Power of Two: Bridging the generational divide

By Arrow advisors Rosario Avila & Andrew McNeil, North Bay Business Journal Columnists

In many workplaces, the traditional one-size-fits-all approach to employee benefits communication is the norm. However, in today’s multigenerational workforce, the norm is doing a disservice to employers and employees alike. With five distinct age groups represented in any given workforce, employers face the challenging task of engaging a diverse audience with divergent needs, preferences and communication styles.

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North Bay Business Journal – May 2024