Open enroll­ment sea­son is upon us and many com­pa­nies are choos­ing to host “vir­tu­al ben­e­fits fairs” instead of the tra­di­tion­al “walk and talk” fairs. Open enroll­ment meet­ings have turned into live stream­ing events or record­ed webi­na­rs. Incen­tiviz­ing employ­ee par­tic­i­pa­tion in these areas can come in a vari­ety of ways but the newest trend is gamification.

Gam­i­fi­ca­tion has been defined as “behav­ior mod­i­fi­ca­tion using tech­nol­o­gy.” It involves reward­ing employ­ee behav­iors that help accom­plish a company’s goals and objec­tives through play­ing some sort of com­pet­i­tive game. For exam­ple, com­pa­ny ABC is hav­ing their open enroll­ment meet­ings online. They want all employ­ees to watch the overview pre­sen­ta­tion by the HR depart­ment as well as view the enroll­ment resources. Through gam­i­fi­ca­tion, the com­pa­ny cre­ates a series of mile­stones on a vir­tu­al game­board. Dif­fer­ent depart­ments are chal­lenged to work their way through the mile­stones and the first team suc­cess­ful­ly com­plet­ing the game wins. The win­ning team receives brag­ging rights and a cash reward. Anoth­er option for this same con­test is that the indi­vid­ual earns a reward for pro­gress­ing through the game­board. This exam­ple isn’t tied to a team-dri­ven com­pe­ti­tion, but instead an incen­tive for the indi­vid­ual to com­plete the open enroll­ment process.

WHY GAMIFICATION WORKS

It’s been report­ed that 75% of the total glob­al work­force in 2025 will be made up of mil­len­ni­als.  That’s three out of every 4 work­ers who are very engaged online. Gam­ing in gen­er­al has a large appeal to this age group so tying it to work­place objec­tives results in high­er par­tic­i­pa­tion on the whole. Addi­tion­al­ly, the act of accom­plish­ing a task releas­es dopamine in the brain. This is the neu­ro­trans­mit­ter that caus­es you to feel excit­ed and your brain likes that! In fact, your brain will begin asso­ci­at­ing eupho­ria with com­plet­ing, what one pre­vi­ous­ly thought was “bor­ing”, work. This is called the “reward cycle” and can be achieved through gam­i­fi­ca­tion in the workplace.

HOW TO IMPLEMENT GAMIFICATION

Don’t go into this sea­son with the expec­ta­tion that gam­i­fi­ca­tion will solve all your past issues. It won’t. But what it will do is, per­haps, achieve some pret­ty big behav­ior changes like increas­ing the edu­ca­tion lev­el of your employ­ees about what ben­e­fits they receive with their plan. What it won’t do is make enroll­ment delays dis­ap­pear!  So, how do you get start­ed? There are great online sources that offer pack­ages to fit your objec­tives and goals for your com­pa­ny. FinancesOn­line has com­piled a list of the top five most pop­u­lar gam­i­fi­ca­tion soft­ware com­pa­nies. Beyond that, you can sim­ply make a “wish list” of open enroll­ment tasks you want your employ­ees to com­plete and set an award for achiev­ing those milestones—it doesn’t have to be big—make it a tshirt or a depart­ment hap­py hour with a shaved ice truck! Don’t for­get to  cre­ate a sim­ple game­board either online or in per­son for every­one to see the chal­lenges and the rewards.

Most Pop­u­lar Gam­i­fi­ca­tion Software

  1. Tan­go Card. An all-in-one gam­i­fi­ca­tion plat­form that helps orga­ni­za­tions deliv­er incen­tives to cus­tomers, employ­ees, sup­pli­ers, and part­ners. Our Tan­go Card review offers a detailed walk­through of the product’s capability.
  2. Influitive. A cus­tomer-cen­tric gam­i­fi­ca­tion solu­tion designed to help busi­ness­es reward their loy­al cus­tomers. This Influitive review offers a com­pre­hen­sive tour of the prod­uct features.
  3. Badgeville. A reli­able gam­i­fi­ca­tion soft­ware that bun­dles a cus­tomer loy­al­ty pro­gram and employ­ee incen­tive sys­tem into a sin­gle plat­form. Our Badgeville review will help you learn all about this pow­er­ful solution.
  4. Hoopla. A pow­er­ful incen­tive plat­form that lever­ages live game mechan­ics to invig­o­rate burnt-out employ­ees work­ing in fast-paced envi­ron­ments like tele­mar­ket­ing and call cen­ters. This Hoopla review details its full capability.
  5. Get­Badges. A reli­able gam­i­fi­ca­tion soft­ware designed to help soft­ware devel­op­ment teams incen­tivize teams dur­ing prod­uct devel­op­ment stages. This Get­Badges review will walk you through the product’s features.

This is the per­fect time to start some­thing new for your open enroll­ment peri­od because the land­scape of the tra­di­tion­al office is all some­thing new. Peo­ple are learn­ing to expect the unex­pect­ed so jump on board and offer them a new way of being reward­ed for com­plet­ing enroll­ment tasks. But, remem­ber, if an employ­ee isn’t already moti­vat­ed to work towards a goal, gam­i­fi­ca­tion isn’t going to make them start.  Gam­i­fi­ca­tion only ampli­fies exist­ing motivation.