Category: Open Enrollment

  • Three Surprising Benefits to a Virtual Open Enrollment

    October 21, 2020

    Tags: ,

    With many enrollments being forced to go virtual this year, you may feel at a disadvantage. But, there are actually plenty of reasons to believe a virtual open enrollment could be even more effective for you and your clients.

    IMPROVED EDUCATION

    People only tend to remember 10% of what they hear and only 20% of what they read. However, people actually recall 80% of what they see. As you prepare your virtual enrollment presentations, make sure you work on integrating images to communicate your message. An image has a higher chance of evoking an emotional response in a person than a set of words, written or spoken and with that emotion comes retention. Leverage every opportunity to use graphs, charts, and images to relay your message.

    GREATER REACH

    As you communicate with your employees regarding education on benefits offerings or deadlines for enrollment, use a form of communication that is natural for most people—text messaging. Texting for employee communication results in a 98% open/read rate and a 45% reply rate. Compare these percentages to basic email open rates of 20% and a reply rate for email of only 6% and you’ll plainly see that texting has a far greater reach. So, if it worries you that virtual enrollments will result in less communication, don’t let it!

    Another great way to leverage this time of virtual open enrollments for the good is to get online with your enrollment paperwork by posting it all via an online portal or company intranet.  Employees can read through the information at their leisure from anywhere—phone, tablet, or laptop. They can also easily share it with family members who can read it at their convenience. More people will be able to digest the information than if it had only been available at a physical enrollment meeting.

    OPEN LINES OF COMMUNICATION

    Work on creating a solid foundation of communication for the entire year by introducing it during Q4’s virtual enrollment meetings. Use your company’s social media to stay in contact by posting educational infographics, animated videos on health and wellness topics, and invitations to webinars. Then, by the time 2021’s enrollment period approaches, your employees will be conditioned to look at your social media for company announcements and you will be set up for success as you post info on your different channels.

    Even though open enrollment looks starkly different than in years’ past, it does have its benefits. Improved communication, a greater reach, and new, open lines of communication are all byproducts of this innovative, virtual environment. What a great surprise!

  • Gamification and Open Enrollment

    August 24, 2020

    Tags: ,

     

    Open enrollment season is upon us and many companies are choosing to host “virtual benefits fairs” instead of the traditional “walk and talk” fairs. Open enrollment meetings have turned into live streaming events or recorded webinars. Incentivizing employee participation in these areas can come in a variety of ways but the newest trend is gamification.

    Gamification has been defined as “behavior modification using technology.” It involves rewarding employee behaviors that help accomplish a company’s goals and objectives through playing some sort of competitive game. For example, company ABC is having their open enrollment meetings online. They want all employees to watch the overview presentation by the HR department as well as view the enrollment resources. Through gamification, the company creates a series of milestones on a virtual gameboard. Different departments are challenged to work their way through the milestones and the first team successfully completing the game wins. The winning team receives bragging rights and a cash reward. Another option for this same contest is that the individual earns a reward for progressing through the gameboard. This example isn’t tied to a team-driven competition, but instead an incentive for the individual to complete the open enrollment process.

    WHY GAMIFICATION WORKS

    It’s been reported that 75% of the total global workforce in 2025 will be made up of millennials.  That’s three out of every 4 workers who are very engaged online. Gaming in general has a large appeal to this age group so tying it to workplace objectives results in higher participation on the whole. Additionally, the act of accomplishing a task releases dopamine in the brain. This is the neurotransmitter that causes you to feel excited and your brain likes that! In fact, your brain will begin associating euphoria with completing, what one previously thought was “boring”, work. This is called the “reward cycle” and can be achieved through gamification in the workplace.

    HOW TO IMPLEMENT GAMIFICATION

    Don’t go into this season with the expectation that gamification will solve all your past issues. It won’t. But what it will do is, perhaps, achieve some pretty big behavior changes like increasing the education level of your employees about what benefits they receive with their plan. What it won’t do is make enrollment delays disappear!  So, how do you get started? There are great online sources that offer packages to fit your objectives and goals for your company. FinancesOnline has compiled a list of the top five most popular gamification software companies. Beyond that, you can simply make a “wish list” of open enrollment tasks you want your employees to complete and set an award for achieving those milestones—it doesn’t have to be big—make it a tshirt or a department happy hour with a shaved ice truck! Don’t forget to  create a simple gameboard either online or in person for everyone to see the challenges and the rewards.

    Most Popular Gamification Software

    1. Tango Card. An all-in-one gamification platform that helps organizations deliver incentives to customers, employees, suppliers, and partners. Our Tango Card review offers a detailed walkthrough of the product’s capability.
    2. Influitive. A customer-centric gamification solution designed to help businesses reward their loyal customers. This Influitive review offers a comprehensive tour of the product features.
    3. Badgeville. A reliable gamification software that bundles a customer loyalty program and employee incentive system into a single platform. Our Badgeville review will help you learn all about this powerful solution.
    4. Hoopla. A powerful incentive platform that leverages live game mechanics to invigorate burnt-out employees working in fast-paced environments like telemarketing and call centers. This Hoopla review details its full capability.
    5. GetBadges. A reliable gamification software designed to help software development teams incentivize teams during product development stages. This GetBadges review will walk you through the product’s features.

    This is the perfect time to start something new for your open enrollment period because the landscape of the traditional office is all something new. People are learning to expect the unexpected so jump on board and offer them a new way of being rewarded for completing enrollment tasks. But, remember, if an employee isn’t already motivated to work towards a goal, gamification isn’t going to make them start.  Gamification only amplifies existing motivation.

  • Three Surprising Benefits to a Virtual Open Enrollment

    October 21, 2020

    Tags: ,

    With many enrollments being forced to go virtual this year, you may feel at a disadvantage. But, there are actually plenty of reasons to believe a virtual open enrollment could be even more effective for you and your clients.

    IMPROVED EDUCATION

    People only tend to remember 10% of what they hear and only 20% of what they read. However, people actually recall 80% of what they see. As you prepare your virtual enrollment presentations, make sure you work on integrating images to communicate your message. An image has a higher chance of evoking an emotional response in a person than a set of words, written or spoken and with that emotion comes retention. Leverage every opportunity to use graphs, charts, and images to relay your message.

    GREATER REACH

    As you communicate with your employees regarding education on benefits offerings or deadlines for enrollment, use a form of communication that is natural for most people—text messaging. Texting for employee communication results in a 98% open/read rate and a 45% reply rate. Compare these percentages to basic email open rates of 20% and a reply rate for email of only 6% and you’ll plainly see that texting has a far greater reach. So, if it worries you that virtual enrollments will result in less communication, don’t let it!

    Another great way to leverage this time of virtual open enrollments for the good is to get online with your enrollment paperwork by posting it all via an online portal or company intranet.  Employees can read through the information at their leisure from anywhere—phone, tablet, or laptop. They can also easily share it with family members who can read it at their convenience. More people will be able to digest the information than if it had only been available at a physical enrollment meeting.

    OPEN LINES OF COMMUNICATION

    Work on creating a solid foundation of communication for the entire year by introducing it during Q4’s virtual enrollment meetings. Use your company’s social media to stay in contact by posting educational infographics, animated videos on health and wellness topics, and invitations to webinars. Then, by the time 2021’s enrollment period approaches, your employees will be conditioned to look at your social media for company announcements and you will be set up for success as you post info on your different channels.

    Even though open enrollment looks starkly different than in years’ past, it does have its benefits. Improved communication, a greater reach, and new, open lines of communication are all byproducts of this innovative, virtual environment. What a great surprise!

  • Gamification and Open Enrollment

    August 24, 2020

    Tags: ,

     

    Open enrollment season is upon us and many companies are choosing to host “virtual benefits fairs” instead of the traditional “walk and talk” fairs. Open enrollment meetings have turned into live streaming events or recorded webinars. Incentivizing employee participation in these areas can come in a variety of ways but the newest trend is gamification.

    Gamification has been defined as “behavior modification using technology.” It involves rewarding employee behaviors that help accomplish a company’s goals and objectives through playing some sort of competitive game. For example, company ABC is having their open enrollment meetings online. They want all employees to watch the overview presentation by the HR department as well as view the enrollment resources. Through gamification, the company creates a series of milestones on a virtual gameboard. Different departments are challenged to work their way through the milestones and the first team successfully completing the game wins. The winning team receives bragging rights and a cash reward. Another option for this same contest is that the individual earns a reward for progressing through the gameboard. This example isn’t tied to a team-driven competition, but instead an incentive for the individual to complete the open enrollment process.

    WHY GAMIFICATION WORKS

    It’s been reported that 75% of the total global workforce in 2025 will be made up of millennials.  That’s three out of every 4 workers who are very engaged online. Gaming in general has a large appeal to this age group so tying it to workplace objectives results in higher participation on the whole. Additionally, the act of accomplishing a task releases dopamine in the brain. This is the neurotransmitter that causes you to feel excited and your brain likes that! In fact, your brain will begin associating euphoria with completing, what one previously thought was “boring”, work. This is called the “reward cycle” and can be achieved through gamification in the workplace.

    HOW TO IMPLEMENT GAMIFICATION

    Don’t go into this season with the expectation that gamification will solve all your past issues. It won’t. But what it will do is, perhaps, achieve some pretty big behavior changes like increasing the education level of your employees about what benefits they receive with their plan. What it won’t do is make enrollment delays disappear!  So, how do you get started? There are great online sources that offer packages to fit your objectives and goals for your company. FinancesOnline has compiled a list of the top five most popular gamification software companies. Beyond that, you can simply make a “wish list” of open enrollment tasks you want your employees to complete and set an award for achieving those milestones—it doesn’t have to be big—make it a tshirt or a department happy hour with a shaved ice truck! Don’t forget to  create a simple gameboard either online or in person for everyone to see the challenges and the rewards.

    Most Popular Gamification Software

    1. Tango Card. An all-in-one gamification platform that helps organizations deliver incentives to customers, employees, suppliers, and partners. Our Tango Card review offers a detailed walkthrough of the product’s capability.
    2. Influitive. A customer-centric gamification solution designed to help businesses reward their loyal customers. This Influitive review offers a comprehensive tour of the product features.
    3. Badgeville. A reliable gamification software that bundles a customer loyalty program and employee incentive system into a single platform. Our Badgeville review will help you learn all about this powerful solution.
    4. Hoopla. A powerful incentive platform that leverages live game mechanics to invigorate burnt-out employees working in fast-paced environments like telemarketing and call centers. This Hoopla review details its full capability.
    5. GetBadges. A reliable gamification software designed to help software development teams incentivize teams during product development stages. This GetBadges review will walk you through the product’s features.

    This is the perfect time to start something new for your open enrollment period because the landscape of the traditional office is all something new. People are learning to expect the unexpected so jump on board and offer them a new way of being rewarded for completing enrollment tasks. But, remember, if an employee isn’t already motivated to work towards a goal, gamification isn’t going to make them start.  Gamification only amplifies existing motivation.

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