Ben­e­fits advis­ing is typ­i­cal­ly a high­ly com­pet­i­tive indus­try. But now Arrow Ben­e­fits Group is break­ing the mold, where Prin­ci­pal Andrew McNeil and Span­ish Lan­guage Divi­sion (Alian­za) lead Rosario Avi­la have teamed up to form The Pow­er of Two, an unprece­dent­ed col­lab­o­ra­tion that has gar­nered them the pres­ti­gious award “2019 Ben­e­fits Advis­ers of the Year” by Employ­ee Ben­e­fits Advis­er (EBA), the first time this award has been grant­ed joint­ly. This unique part­ner­ship of ben­e­fits advis­ers serves their clients by focus­ing on being proac­tive rather than reac­tive, and this unique per­spec­tive is gen­er­at­ing results. Arrow cus­tomers are already see­ing the ben­e­fits of this kind of joint-ven­ture “Andrew and Rosario worked with me on a part­ner­ship to bring CPR class­es to the Span­ish-speak­ing com­mu­ni­ty. They bring vary­ing impor­tant per­spec­tives to the table and then work col­lab­o­ra­tive­ly to find the best solu­tion. Their dif­fer­ences com­ple­ment each oth­er and they bring thought­ful, com­pre­hen­sive solu­tions to every sit­u­a­tion. Work­ing togeth­er, they tru­ly demon­strate that the whole is greater than the sum of its parts,” said Lori Zaret SPHR, SVP Human Resources, Exchange Bank. To book time with this dynam­ic duo or for more infor­ma­tion call: 707–992-3789 or email [email protected]

After dis­cus­sions about the broad and diverse range of needs of their clients, McNeil and Avi­la rec­og­nized that often just one high-lev­el rep­re­sen­ta­tive who may spe­cial­ize in a par­tic­u­lar area can’t always ful­fill the client’s needs alone. They saw an oppor­tu­ni­ty among their wide breadth of skills and expe­ri­ence as a duo. Join­ing togeth­er with a part­ner in the indus­try who approach­es a sit­u­a­tion dif­fer­ent­ly enables both to serve clients on a much broad­er scale. “The Pow­er of Two is a way to make each oth­er bet­ter, both client and agent,” notes Avi­la. “They can fin­ish each other’s thoughts; they’re so in sync with one anoth­er. But they’re also real­ly dif­fer­ent and real­ly com­ple­men­tary,” says Lori Zaret of Exchange Bank. “When we’re jiv­ing on each other’s vibe, the chem­istry is real­ly hard to dupli­cate,” McNeil said. To read more about why McNeil and Avi­la were select­ed for the 2019 Ben­e­fits Advis­er of the Year award, go to:

Con­tin­u­ing a tra­di­tion of indus­try inno­va­tion at Arrow, The Pow­er of Two pro­gram has many objec­tives that buck the tra­di­tion­al approach to ben­e­fits advis­ing. Ben­e­fits bro­kers typ­i­cal­ly meet with their clients once a year and do not nec­es­sar­i­ly have con­tact with their client’s employ­ees. This has always been done dif­fer­ent­ly at Arrow, and now The Pow­er of Two project is a strate­gic plan to review each client through­out the year, as well as work­ing direct­ly with employ­ees and their fam­i­lies to edu­cate them on the ben­e­fits pro­vid­ed and to resolve ben­e­fits-relat­ed issues. This is not the indus­try norm. These ded­i­cat­ed rela­tion­ships ensure that the ben­e­fits pro­gram is what the employ­er and employ­ees want and need.

Employ­ee ben­e­fits are often the sec­ond-high­est line item in a company’s bud­get after pay­roll, and yet if employ­ees do not under­stand their ben­e­fits pack­age, they will not use them to their fullest poten­tial. Under­uti­liza­tion of ben­e­fits results in an extreme waste of resources, and ulti­mate­ly a less healthy work­force. McNeil and Avila’s ded­i­ca­tion to ben­e­fits edu­ca­tion also inspired them to cre­ate Ben­e­fit­sTV, a series of videos post­ed to social media, after rec­og­niz­ing the lack of dig­i­tal infor­ma­tion­al con­tent acces­si­ble to lay peo­ple want­i­ng to bet­ter under­stand their employ­ee benefits.

About Arrow Ben­e­fits Group
Arrow Ben­e­fits Group, the third largest ben­e­fits firm in the North Bay, is a proud mem­ber of TRUE Net­work Advi­sors. Arrow Ben­e­fits Group is the sin­gle-source solu­tion for man­ag­ing the com­plex­i­ties of ben­e­fits with expert advice, cus­tomized pro­grams, and per­son­al­ized solu­tions. Arrow’s inno­v­a­tive pro­grams con­trol costs and give employ­ees a greater sense of finan­cial and emo­tion­al secu­ri­ty. For straight answers to employ­ee ben­e­fits call 707–992-3780 or vis­it