By North Bay Business Journal columnists Rosario Avila & Andrew McNeil
Technology is sexy. It sells. And, in the benefits industry, it attracts big venture capital investment dollars. Many companies have sprouted up in the last decade, promising a panacea of ease and simplicity in executing benefits, HR and payroll programs. We agree, to an extent, with their intention of making employee benefits easier with software and automation. Where the majority of them fail is in integrating the vital human component.

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Photo credit: Fizkes / Shutterstock

September 2022