Rosario Avila

Rosario Avila

Rosario is a Senior Benefits Advisor with Arrow and has been in the employee benefits industry for over 20 years. She believes making insurance and healthcare culturally relevant is important to a successful employer-employee partnership. In 2017 Rosario launched Alianza, the Spanish Language Division at Arrow Benefits Group, which serves a highly valuable yet historically underserved demographic.

Over the past 20 years, Rosario has been nationally recognized by industry leaders for her innovative approach, entrepreneurial mindset and leadership skills winning her the following accolades: 2022 EBN Excellence in Advising Award, EBA Advisor of the year, EBN Digital Innovator Transforming Benefits and HR, EBA Top Woman in Advising, North Bay Business Journal Latino Business Leadership award.

Memberships & Expertise
  • 2022 Adviser of the Year (Employee Benefit News)
  • Board member of Sonoma Family Meal (through August 2022)
  • Member of the Hispanic Chamber of Commerce
  • Member of the LatinX Hub
  • Member of Los Cien
  • Member of Women in Insurance