So when you offer new, afford­able cov­er­age on a guar­an­teed basis is it pos­si­ble that those who have been wait­ing for the oppor­tu­ni­ty to get such cov­er­age and use it will actu­al­ly enroll? As sus­pect­ed, the answer is yes. The New York Times reports that two new stud­ies using pre­scrip­tion drug data found that exchange poli­cies cov­er old­er peo­ple with more chron­ic ill­ness­es than employ­er poli­cies. As Prime Ther­a­peu­tics Chief Mar­ket­ing Offi­cer Michael Showal­ter said “We orig­i­nal­ly sug­gest­ed this may be a sick­er pop­u­la­tion. What I can tell you offi­cial­ly today is that this real­ly is a sick­er population”