To deter­mine the ide­al employ­ee ben­e­fits bro­ker for your Marin Coun­ty busi­ness, it’s impor­tant that you under­stand the role of the bro­ker in the cur­rent mar­ket­place. To under­stand the role, you must know how the role has evolved in recent years. And so with­in this post, we’re high­light­ing the evo­lu­tion of the Marin Coun­ty employ­ee ben­e­fits broker.

Early work involved enrollments and terminations

One of the most impor­tant ear­ly roles for the bro­ker was in man­ag­ing the client’s enroll­ments and ter­mi­na­tions. They would answer the phone and send fax­es to the insur­ance com­pa­nies regard­ing their clien­t’s appli­ca­tion process. This process would take up the vast major­i­ty of their time. They would also be respon­si­ble for under­stand­ing HIPAA rules and COBRA reg­u­la­tions. This would mean that clients could con­tact them on short notice to respond to issues relat­ing to rule changes. Small­er bro­kers could flour­ish in this mar­ket­place by get­ting to know the clients on a per­son­al lev­el and pro­vid­ing them with cus­tomized services.

Today, brokers must go beyond the transaction

No longer can bro­kers focus sole­ly on the trans­ac­tion side of the insur­ance indus­try. They must now go the extra mile to con­sult with clients on the type of cov­er­age their busi­ness requires and pro­vide unique ser­vices that help their com­pa­ny stand out in a high­ly com­pet­i­tive indus­try. For exam­ple, in the mod­ern mar­ket­place, the bro­ker must be a cham­pi­on of tech­nol­o­gy. They must offer automa­tion ser­vices that allow for doc­u­ments to be pop­u­lat­ed with pre­ci­sion and in the short­est pos­si­ble time­frame. They must also be adept at pre­sent­ing clear solu­tions to the lead­ing chal­lenges in the mar­ket­place, both from a cre­ative point of view and through com­mu­ni­ca­tion skills. This means under­stand­ing the chal­lenges clients face in meet­ing their oblig­a­tions and uti­liz­ing their expe­ri­ence to deliv­er the right solu­tion at low cost to the client.

While the indus­try con­tin­ues to evolve, the basic rules for qual­i­ty of ser­vice remain con­sis­tent. Our team at Arrow Ben­e­fits Group is com­mit­ted to pro­vid­ing you cus­tomized solu­tions to your most com­plex cov­er­age chal­lenges. To dis­cov­er more about our work in as a lead­ing Marin Coun­ty employ­ee ben­e­fits bro­ker, call us today.