Accord­ing to AIG, sev­en in ten Amer­i­cans say life insur­ance will pro­tect their abil­i­ty to live a long, finan­cial­ly secure life, but 51% of the respon­dents either do not have life insur­ance or are unsure if they do   Par­tic­u­lar findings

  • 28% don’t know the val­ue of their own work­place pol­i­cy and 25% don’t know the val­ue of their own indi­vid­ual pol­i­cy – and 42% of spous­es don’t know the val­ue of an employ­ee work­place pol­i­cy and a sim­i­lar 25% don’t know the val­ue of their partner’s policy
  • A major­i­ty don’t under­stand how term life insur­ance works
  • Life insur­ance is not thought of to address ill­ness con­cern, with 88% of respon­dents not know­ing the cost impli­ca­tions of a pri­vate nurs­ing home room, with 75% not know­ing that per­ma­nent life insur­ance may be used to cov­er such costs