Where tech­nol­o­gy fails the employ­ee ben­e­fits industry
By North Bay Busi­ness Jour­nal colum­nists Rosario Avi­la & Andrew McNeil
Tech­nol­o­gy is sexy. It sells. And, in the ben­e­fits indus­try, it attracts big ven­ture cap­i­tal invest­ment dol­lars. Many com­pa­nies have sprout­ed up in the last decade, promis­ing a panacea of ease and sim­plic­i­ty in exe­cut­ing ben­e­fits, HR and pay­roll pro­grams. We agree, to an extent, with their inten­tion of mak­ing employ­ee ben­e­fits eas­i­er with soft­ware and automa­tion. Where the major­i­ty of them fail is in inte­grat­ing the vital human component.

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Pho­to cred­it: Fizkes / Shutterstock