Petaluma’s Arrow Ben­e­fits buys Sebastopol insur­ance ben­e­fits firm Aita and Associates
The North Bay Busi­ness Journal
By Susan Wood
Arrow Ben­e­fits CEO Joe Gen­ovese told the Busi­ness Jour­nal that Aita and Asso­ciates served as an ide­al fit with Arrow, with its 1,500 clients and 40 employ­ees. He also liked how Aita offered sim­i­lar employ­ee ben­e­fits, a cru­cial com­po­nent to retain­ing and attract­ing good tal­ent in the age of a coro­n­avirus-spawned labor shortage.

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