The strug­gle to put cul­ture into a neat­ly defined box
Bro­kers know all too well that even the best ben­e­fits plan can be derailed by ill-fit­ting com­pa­ny culture.

By Natal­ie Dolce | Ben­e­fit­sPro Mag­a­zine — August 2021

Inter­view with award-win­ning Arrow advi­sors Andrew McNeil and Rosario Avila.

Be inten­tion­al on what you are try­ing to cre­ate cul­ture-wise and make sure your peo­ple believe in what you believe.
Imag­ine, if you will, a com­pa­ny that makes cul­ture its top pri­or­i­ty instead of, say, rev­enue gen­er­a­tion or prod­uct devel­op­ment. What would such an ini­tia­tive look like? Sure­ly, it would be sim­i­lar in that it would be mea­sur­able with defin­able goals and ROI. Not nec­es­sar­i­ly, say the experts at a pan­el at Ben­e­fit­sPRO Bro­ker EXPO 2021. Many of the industry’s most rec­og­nized ben­e­fits lead­ers tack­led the hard ques­tions sur­round­ing the C’s in our not-so “new” nor­mal: cul­ture, com­mu­ni­ca­tion and cre­ativ­i­ty. “I see a lot of clients want­i­ng to see imme­di­ate ROI on it and that isn’t pos­si­ble in my opin­ion,” said Andrew McNeil of Arrow Ben­e­fits Group.” If you see things work­ing smooth­ly, that is the ROI but it doesn’t hap­pen overnight.” 

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