A new Assembly bill passed 68–2 to encourage the state to make changes to the Covered California board. Blaming the non-diverse board population consisting solely of health care and insurance administrators for some of the failures of the first Covered California rollout, there is now a call for more diversity, in the hopes that people from different industries and cultures will be more sensitive to the needs of prospective enrollees. The question is whether the enrollment failure was a lack of sufficient education which would have been better handled by more culturally sensitive board members, or whether it was a matter of too much, too soon, in too overwhelming a context, with carriers, consumers and consultants simply ill prepared to handle it all (and what makes anyone think they will handle it any better next time?)
Changes in the Exchange – More Diversity to allay Perversity in Enrollment | California Benefits Broker
June 26, 2014